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If you haven't read the classic SF novel, The Moon is a Harsh Mistress, by Robert A. Heinlein, the whole Simon Jester thing may be confusing you. Simon Jester was the "imaginary" creation of a group of Loonies fomenting rebellion. He was a little devil who tormented the Lunar government with catchy little jokes, ditties, poems, slogans, and cartoons. Later, Simon expanded into the poltergeist business by playing practical jokes on gov-goons and bureaucrats. He always signed his work with a little cartoon image of a grinning devil.
"Simon" was a game everyone could play, anyone who wanted to bug the ruling authoritarians, that is. Any pissed-off miner could scribble a bit of seditious graffiti on a wall and attribute it to "Simon" with the easily scrawled logo. To the Authority, it seemed that Simon Jester was everywhere, all the time.
We need Simon Jester now.
A "meme" is an idea, a thought; hopefully a seed that will germinate in the recipient's mind and grow into a whole garden of worthwhile ideas. In theory, one exposes people to short, memorable phrases or images which stick with them; rather like the tune you can't get out of your head. In this case, the "tune" is akin to Yankee Doodle Dandy and is meant to generate thoughts on liberty.
Planting those mental seeds is what the Simon Jester Project is all about. To get you started, we've provided a few basic files.
Surely this is enough to get us started.
Enough plotting; let's get out and do something!